At Mirror.me, we made our living studying and experimenting with social media content. We came up with new ways to visualize the data our algorithms collected and turn them into customer-facing products. This mainly centered around discovering new people and content based on your predicted interests. Rumor has it the company was acquired by Facebook around 2012.
The Pickdeck product cataloged popular content sites across the web, and then matched that content to an individual's interest. The goal was relevant content at a quicker pace than visiting multiple websites each day.
The project began with several research cycles on the types of websites we thought should be targeted and how they provided their content. We then spent time creating wireframes that explored different user flows and layout concepts. These concepts were then turned into final visual designs and working prototypes.
The Mirror.me product looked at the social accounts linked by signed-in users and derived interests based on their network's activity. People and interests were then brought together in the app. The goal was to facilitate a better way to engage people with similar interests.
The technology behind the Mirror.me and Pickdeck applications was also made to integrate into other popular products. This involved studying potential partners and showing the value the technology could provide.